all our ingredients are derived from natural sources
walking proudly, gazing down upon imlil valley, locking eyes, a rush of blood to your head, not letting go, of unblemished beauty…
"It’s crazy when you smell the cedarwood from the Atlas Mountains in Morocco, it is so peculiar and aromatic, it really takes you to the oriental North Africa."
Abel nose, Isaac Sinclair
modern natural perfume for all
At Abel we care...
We believe in the power and beauty of (100% natural) scent and its ability to enrich daily life in a way nothing else can. We also believe that we are the generation of businesses and consumers who can turn the tide on the global climate crisis, but that we must act now. Read more about our environmental initiatives here, and help us, by holding us accountable.
The year was 2011, the location was Amsterdam, Abel founder and former winemaker, Frances Shoemack was searching for a truly natural perfume and came up short. Soon after, the idea for Abel was born. Fellow New Zealander, Master Perfumer Isaac Sinclair became Shoemacks’ first ally in the quest to disrupt an industry that didn’t believe natural perfume could be chic, modern, or stand up alongside the world’s best. A decade has since passed, Abel, now based in Wellington New Zealand is sold in 33 countries globally, to much acclaim. The Abel team has grown and so too has the collection – albeit at an organic pace. Abel’s mission, while remaining steadfast, has also grown. No longer satisfied with making the world’s best natural perfume, they are driven to have a positive impact both on the environment and the community.
