1% for the Planet
At Abel we believe we are the generation of businesses and consumers who have the power to turn the tables on the global climate crisis. But, we need to act now.
As one part of a growing list of initiatives aimed at continuous improvement, we now direct 1% of our total revenue to environmental causes. Working together with 1% for the Planet, we have carefully selected a not-for-profit partner for each of our fragrances.
Grassroots foundation SOIL Haiti promotes sustainable livelihood through the transformation of waste into resources. 1% of all White Vetiver fragrance sales will go to supporting SOIL Haiti’s important work in the community from which Abel’s vetiver oil is sourced.
For citrus floral fragrance Golden Neroli, we chose to align with global not for profit Pollinator who’s remit to conserve and protect the global pollinator species (bees, birds, bats) is crucial to the supply not just of all citrus products, but also our entire ecosystem.
NURTURE, a fragrance for new and expecting mothers, we have paired with African based Solar Sister, providing essential services and training to enable women entrepreneurs to build sustainable businesses in their own communities.
For a young business like ours, 1% of our total revenue is not a number we can commit to lightly, but we see the health of our business very much dependent on the health of the planet and its inhabitants. Once we’d given it thought, we realised supporting 1% for the planet was actually a no-brainer for us, and we implore other businesses to get on board too!