By mothers, for mothers… and others

By mothers, for mothers... and others

Back in 2018, we collaborated with our friends at Gray Label and perfumer Dr Fanny Grau, to create a special fragrance celebrating the unique journey a mother takes while entering motherhood. NURTURE, 100% natural perfume, created by mothers, for mothers.

Surprising to us all, NURTURE has proven a favourite not only among new and expecting mothers but also among men and womxn of all ages and life stages.

"Life as a parent, caregiver or just life itself can make you forget about yourself. We created Nurture to remind you of you, at any time of the day, on every occasion

- Gray Label Founder, Emily Gray."

Nurture was created by French perfumer Fanny Grau who selected the 100% plant-derived, low allergen ingredients for the beauty of their scent profile, as well as their healing properties. Calming rose, energising orange blossom, ginger for its anti-nausea properties and sandalwood for grounding.

Nurture wearers are devoted fans not just because of its therapeutic properties which transcend beyond motherhood, but also because it is a beautiful, sophisticated scent. – Abel Odor Founder, Frances Shoemack.

Today we are proud to relaunch NURTURE: By mothers, for mothers… and others.

In celebration of the NURTURE relaunch, Dutch artist Julie Haverkamp has created a bespoke artwork and will release a limited number of hand-signed prints. To get your hands on one of these limited edition prints, purchase a 100ML bottle of NURTURE  while stocks last (it won’t be long!).

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