Plant a tree for Earth Day

At Abel, we believe we are the generation of business and consumers that can turn the tables on climate change - but that we have to act now. With everything going on in the world right now, it’s easy to overlook Earth Day and it’s importance.

Every decision we make – from the food we eat to the way we get around, or the clothes and products we put on our bodies in the morning, is an opportunity for action. Every action helps. Last year we campaigned to increase transparency in the fragrance industry (read more about transparency here). We believe the use of non-biodegradable fossil fuel derived polycyclic musks should be banned. These ingredients are non-renewable and non-biodegradable. When we shower they flow from our bodies into the waterways and just like nano-plastics, they build up in our aquatic life in our oceans.

While on Earth Day 2020, we talked about the importance of using the ‘pause’ to reset and get things on track for a better tomorrow (read more here). This Earth Day we hope to spur you into action. 

"Planting trees, especially natives that help to restore biodiversity, is one of the simplest, most tangible and most effective things we can do to combat climate change. "

Earth Day 2021,we are planting trees and we want you to join us. Each member of the Abel team is planting at least one local native tree at, or near their home. Planting trees, especially natives that help to restore biodiversity, is one of the simplest, most tangible and most effective things we can do to combat climate change. 

"One tree can sequester (or take in) more than one ton of carbon dioxide in its lifetime."

One tree can sequester (or take in) more than one ton of carbon dioxide in its lifetime. In addition, a single tree can be home to hundreds of species of insect, fungi, moss, mammals, and plants. The humble act of planting a tree connects us to the land and reminds us of our duty to care for, and restore Mother Earth.

“Restoring biodiversity on Earth is the only way out of the crisis we have created. And that, in turn, means ‘rewilding’ the world, re-establishing the balance between the human world and the rest of nature, step by step.” view more from Sir David Attenborough and his quest to rewild the world here.

So, rather than feeling helpless, or overwhelmed this Earth Day, join us in planting a tree (or trees!), a humble but meaningful act, that when done en masse, will genuinely have an impact. 

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