Our philosophy has always been to create with intention, not excess. Therefore, Black Friday is not a concept that reflects our values, nor those of our customers.
We stand for prioritising conscious consumption rather than overconsumption. So, for the fourth year in a row, our online shop and Wellington Fabriek are closed for Black Friday.
Instead, let’s all take the day to reflect on what’s important to us and carve out a more sustainable season for each other and for the planet.
Opt out of buying things your don’t need, want, or love today and let’s make a difference together.